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Advisor Marketing Tips
Practical marketing guides for financial advisors and RIAs, written by an ex-advisor who holds the CFP® credential.
Start with a full guide on the main aspects of your marketing
Marketing Strategy & Positioning
Who you serve, how you plan, and how you measure it.
6 articles
SEO & AI Search: Getting Found
How advisors show up in Google, on the map and in AI answers.
4 articles
What to publish, and where to publish it.
5 articles
Turning attention into conversations and clients.
5 articles
Latest Articles
3 Marketing Metrics Every Financial Advisor Should Track
Many financial advisors struggle to attract and convert the right clients because they aren’t tracking the right marketing metrics. If your goal is to grow your practice and optimize your marketing efforts, you need to focus on lead-to-appointment conversion rate, cost per client acquisition, and client referral rate. These key metrics provide valuable insights into what’s working—and what needs improvement. In this article, we’ll break down why these metrics matter, how to improve them, and how a strategic marketing approach can help you drive sustainable growth.
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